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App Performance Report


This report is intended for use by Publishers.


The App Performance report is intended to assist FairBid users to better analyse their revenues. It provides publishers with the ability to create reports based on actual and accurate revenue data pulled directly from mediated networks' dashboards.

This report saves publishers the burden of logging in individually to mediated networks' dashboards to discover the amount of generated revenue.

What's in the Report?

In the App Performance report, you can find a concentrated list of dimensions and metrics to better understand the performance of your app. We have included important metrics such as DEU (Daily Engaged Users), ARPDEU and Fill Rate (available at both app and placement levels).

The revenues and impression counts for traditionally mediated networks data in this report come from the mediated networks' reporting APIs.



For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Default View

To make it easier, the App Performance report default view shows the following details when the report is opened:

  • Split by “App Name”
  • The following metrics “Revenue”, “Impressions”, “Fill Rate”, “ARPDEU” and “eCPM” (in this order)
  • Results are sorted by “Revenue” in descending order
  • A default limit of 50 for “App Name”
  • Three dimensions in the Pinboard Device OS”, “Country” and “Placement Type” (in this order) sorted by descending Revenue

App Performance Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the App Performance report.

Group NameDimensionDescription
DeviceDevice OSApps mobile operating system
ExperimentsVariant NameName of the variant stored in the system
InventoryVariant ID (Ad Unit ID)Internal Fyber ID for an Ad Unit
App IDApplication identifier in the Fyber system
App NameThe name of the app. Can include temporary app name provided
Placement IDInternal Fyber ID for placement
Placement NamePlacement Name as given by the publisher
Placement TypePlacement type describes how ads appear in your app and where the ads are located. Optional placement types can be either banner, interstitial or rewarded.
Product LineFyber Marketplace / FairBid
Publisher IDInternal Fyber ID for publisher
Publisher NameThe name of the publisher
LocationCountryUser's country, determined on the user's IP address
Reporting SourceReporting SourceThe source of the data. Can be either by Fyber's calculated data or the demand partner's report

App Performance Metrics

Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the App Performance report.

Group NameMetricDescription
EngagementARPDEUAverage revenue for daily engaged user
ClicksThe total number of times users click on an ad
Ad CompletionsThe number of times users completed watching a rewarded video
Completion Rate
CTRClick Through Rate - The total number of clicks divided by the number of impressions
DEUDaily Engaged Unique Users - An engaged user is one who has had at least one impression.
ImpressionsThe total number of ads shown to users. An impression is counted when one or more pixels of the ad creative is visible on the screen of a device.
DeliveryFill rateFill rate is calculated by dividing the number of times an ad request is filled by an ad network (percentage)
FillsThe number of requests that were filled
Ad RequestThe number of requests for ads sent from an application to FairBid
Show Rate[Sum (Impressions) / Sum (Ad Requests) ] * 100%
RevenueeCPMEffective cost per thousand impressions.

If the demand partner is a mediated network, the eCPM is calculated by dividing the reported revenue by the reported impressions.

Both the reported revenue and the reported impressions may change over time retroactively by the mediated network. This affects the presented figures of those metrics.

eCPM is calculated as (Total Earnings / Impressions) x 1000
Total RevenueYour earnings accrued so far. This amount is subject to change when your earnings are verified for accuracy at the end of every month.

Updated 9 days ago

App Performance Report

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