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Daily Active Users (DAU) Report

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This report is intended for use by Publishers and is available from SDK version 2.1 and higher.

Introduction

The Daily Active User (DAU) report provides publishers the ability to see the real and accurate number of DAUs for their app using a defined set of dimensions.

To explore DAU, you must split or filter by App ID or App Name.

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Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

DAU Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the DAU report.

Group NameDimensionDescription
Date/Time-The date and time of the report
InventoryApp IDApp identifier in Fyber's system
App NameThe name of the app
Publisher NameThe name of the publisher Fyber's system
LocationCountryThe country in which the user accessed the app
InventoryApp IDApp identifier within Fyber's system
App NameThe name of the app
Instance IDThe Instance ID as generated by the demand network. Note: This is referred to differently, by various demand networks.
Instance NameThe name you provided to a mediated network's instance
Placement IDA Placement's identifier in the Fyber system
Placement NameA name given by publisher to a placement they created on Fyber
LocationCountryThe country in which the impression was served
Reporting SourceReporting SourceThe source of the data. Can either by Fyber's data or the demand partner's reports

DAU Metrics

Metrics appear in the left pane under the dimensions.

Set out below are the the metrics relevant to the DAU Report.

Group NameMetricDescriptionFormula
EngagementTotal RevenueTotal earnings accrued so far. This amount is subject to change when earnings are verified for accuracy.Sum (Total Revenue)
RevenueDAUThe number of daily active users of a selected. To explore this metric, choose either App ID and/or App Name.
ARPDAUThe average revenue per daily active user of a selected app. To explore this metric, choose either App ID and/or App Name.Sum (Total Revenue) / DAU

Updated 8 months ago

Daily Active Users (DAU) Report


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