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Mediation Overview

This report is intended for use by Publishers.

Introduction

The Mediation Overview report provides you with the ability to create reports based on actual and accurate revenue data pulled directly from the dashboards of mediated networks and programmatic data from DSPs in . The report updates once a day at 10.00am GMT.

This report saves publishers the burden of logging-in to each individual mediated networks' dashboard to discover how much revenue was generated.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Mediation Overview Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Mediation Overview report.

Group Name
Dimension
Description

Date/Time

-

The date and time of the report

Ad Behavior

Placement Type

Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.

Banner
A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.

Rewarded
An ad placement type Supports video content.

Interstitial
Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.

Demand

Bid Status

This dimension describes the status of each full bid transaction and is comprised of the following options:

Below the Floor Price
The bid response in the bid transaction was below the sent floor price, defined by the publisher
Won
Bid transactions that were concluded by winning the auction
Lost On Price
Bid requests answered with a valid bid response containing a price that participated in the auction, but lost due to a higher bid
Blocked On Campaign
A bid response containing a creative ID in an IAB Category defined as blocked by the publisher or its representatives
Blocked On Creative
A bid response containing a creative ID in an IAB Category defined as blocked by the publisher or its representatives
Blocked Category
A bid response containing a creative in an IAB Category defined as blocked by the publisher or its representatives
Capped
Bid requests that were not sent to demand due to reaching their defined impression caps by the publisher or its representatives
DemandQpsThrottling
Bid requests that were not sent due to the QPS Throttling definition defined by the demand partner or its representatives
Filtered Out for Optimization
Bid requests that were not sent due to Fyber's automatic optimization mechanism
Invalid Response
Bid requests that received an invalid response from the demand partner
HTTP Error
Bid requests answered with an HTTP error by the demand partner
Timeout
Bid requests that were not answered with any response by the demand partner within the defined auction time frame
No Bid
Ad requests that were answered by a response not containing a bid and the demand partner decided not to participate in the auction)

Bid Transaction = any correspondence between Fyber's mediation and/or exchange service to a demand partner for the purpose of serving ads. The correspondence will usually include a bid request followed by a bid response or any other outcome of the transaction.

(Winning) Demand Source Name

Demand partner that won the auction

Demand Source Type

Type of demand integration. Can be one of the following:

Programmatic
A demand partner connected via a bidder sending real-time bids to Fyber's auctions
Programmatic Mediation
A mediated network, connected via a bidder sending real-time bids to Fyber's auctions
Mediated Networks
A traditional ad network, connected to Fyber Mediation via the SDK APIs and participates in the auction using the defined fixed CPM or the mock bid (Auto CPM)
Custom API
A demand partner, connected to Fyber's auctions without sending real-time bids, but only using mock bids

Reporting Source

The source of the data. Can be either from Fyber's data or the mediated networks' reports.

Device

Device OS

The apps mobile operating system

Inventory

App ID

App identifier within Fyber's system

App Name

The name of the app

Instance ID

The Instance ID as generated by the demand network. Note: This is referred to differently, by various demand networks.

Instance Name

The name you provided to a mediated network's instance

Placement ID

A Placement's identifier in the Fyber system

Placement Name

A name given by publisher to a placement they created on Fyber

Placement Type

Placement type describes how ads will look in your app and where ads will be located. Placement types can be either banner, interstitial or rewarded.

Banner

  • A basic placement type appearing at the top or bottom of the device's screen. Does not support video content
    Rewarded
  • An ad placement type supporting video content
    Interstitial
  • Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content

Location

Country

The country in which the impression was served

Reporting Source

Reporting Source

The source of the data. Can either by Fyber's data or the demand partner's reports

Mediation Overview Metrics

Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the Mediation Overview report.

Group Name
Metric
Description

Engagement

Rewarded Completions

The number of times users completed watching a rewarded video

Unique Impressions

The number of unique users that had at least one impression in the selected timeframe

Reported

Bid Requests

The number of requests sent to each demand partner

Bid Responses

The number of "valid bid responses" ("Won" or "Lost on Price" responses) received from a demand partner out of the bid requests sent by the exchange.

Clicks

The total number of times users click on an ad

CTR

Click-Through Rate is the total number of clicks divided by the total number of impressions

Demand Fill Rate

The percentage of ads served (impressions) out of the bid requests that were sent to a particular demand partner

Impressions

The total number of ads shown to users across all of the selected placements and apps

Publisher eCPM

Effective cost per thousand impressions. In case of a mediated demand, this equals the revenue reported by the network's reporting API. For Fyber Marketplace, it equals the price per thousand impressions

Mediation Overview


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